The current macOS Sonoma 14.0 is known to have problems with ETH printing over the smb protocol. While waiting for ID or Apple to fix the problem, you may add the printing queue with the IPPS protocol:
The current macOS Sonoma (14.0 and 14.1) is known to have problems with ETH printing over the smb protocol. While waiting for ID or Apple to fix the problem, you may add the printing queue with the IPPS protocol: